Company Restoration in the “New Normal” – Not Restructuring, but Restoration
By: Guest Writer Donald H Turner, Serial Turnaround and Growth Executive
In Part 1, we identified some of the more important characteristics that will be driving the New Normal. In this discussion we will focus on how business professionals should be looking to respond to the New Normal.
First and foremost, it is clear that many companies are and will be faced with survival, pure and simple, doing whatever they can do today to ensure they are in business tomorrow. This is a reality that must be dealt with. Some will make it, many won’t.
That aside, if the company has enough ‘liquidity runway’ to reenter the marketplace than the question is how? As we return to the world of commerce, it will be clear to all involved that is not going to be business as usual.